Check out pictures from Spears’ photo spread
In the campaign, Spears sports several outfits, including a sexy plaid dress, a stylish white outfit with studious-looking eyeglasses, and a chic urban cowboy ensemble.
Britney Spears Sweet as Candies
Iconix Brand Group, Inc. announced it will continue its partnership with international icon, Britney Spears, for its Candie's brand, which is exclusively sold at Kohl's Department Stores. Spears, who is one of the best-selling female recording artists in the world, will appear in Candie's fall 2009 television, print, online and in-store advertising campaign. Spears recently appeared in the junior brand's spring print and online marketing campaign, which launched with a full size, limited edition, pull-out poster.
Leveraging its partnership with the international mega-star, Candie's outfitted Spears for her new music video, "Radar" and will use footage from the music video for its fall television commercial. The music video features Candie's apparel, footwear, jewelry and accessories available exclusively at Kohl's Department Stores. The television commercial will debut later this summer and the print campaign will premiere in September issues of fashion, entertainment and lifestyle magazines.
